About us
Eastroc Beverage, listed on the Main Board of Shanghai Stock Exchange (605499), a company focused on providing high quality healthy drinks for consumers, committed to become the leading multi-category beverage group in China. We experienced a CAGR of more than 20% in revenues and more than 40% in net profit from 2018 to 2022. In 2023, Eastroc Beverage exceeded 10 billion in revenue, solidifying our position as a leading company in beverage industry with both scale production and comprehensive sustainability capacity.
Eastroc Beverage comprehensively implements a multi-category strategy,
its company has Eastroc , Eastroc Water Boost , Shangcha, Eastroc Coffee, VIVI Cocktail, Sea Island Coconut,and Quench & Nourish .
As one of the pioneers of energy beverages, "Eastroc Beverage" has been the first energy beverage sales volume in China for three consecutive years.
Eastroc Beverage has world-class automated beverage production line, modern testing laboratory, as well as stereoscopic warehouse, aseptic line, medium temperature filling line and other intelligent facilities, to create the industry leading production system, and ensure that each bottle of products is safe and reassuring through high quality products and services.
We have 12 production bases nationwide, including Guangdong, Guangxi, Anhui, Chongqing, Zhejiang, Hunan, Tianjin, Yunnan, etc. Our design capacity can exceed 3.35 million tons/year.
3.35 million tons/year
Design capacity
12
production sites
Eastroc Beverage has established a national sales channel with many outlets, wide coverage and strong penetration.
At present, there are 2982 distributors nationwide, covering 33 provincial administrative regions, 333 prefectural administrative regions, and the prefectural cities coverage reaches 100%. The active terminal outlets exceed 3.6 million all over the country, and we are actively developing overseas markets.
2982
Distributors
3.6million
Terminal outlets
Eastroc Beverage is the first enterprise to build omnichannel digital high-speed link by one item with one code, five-yard association technology, which makes us create an industry-leading digital marketing system, and continue to energize enterprise in operation and fine management.
At present, we have accumulated 210 million non-repetitive code scanning users.