About us
Eastroc Beverage, a company focused on providing high quality healthy drinks for consumers, committed to become the leading multi-category beverage group in China. In 2024, Eastroc Beverage achieved an annual revenue of 15.839 billion yuan,solidifying our position as a leading company in beverage industry with both scale production and comprehensive sustainability capacity.
Eastroc Beverage is fully implementing a multi-category strategy with a diverse brand portfolio that includes Eastroc, Eastroc Ewater, Eastroc Coffee Master, Eastroc果之 Tea, Eastroc Milk Tea, Eastroc Roasted Good Tea, and Eastroc Coco Island. The company is dedicated to providing healthy beverage options to hundreds of millions of consumers.As one of the pioneers of energy beverages, "Eastroc" has been the first energy beverage sales volume in China for three consecutive years.
Eastroc Beverage has world-class automated beverage production line, modern testing laboratory, Intelligent Three-dimensional Warehouse,ensure that each bottle of products is safe and reassuring through high quality products and services. We have 14 production bases nationwide, including Guangdong, Guangxi, Anhui, Chongqing, Zhejiang, Hunan, Tianjin, Yunnan,Hainan,Chengdu,etc.Among these, the operational bases currently boast a combined annual design capacity exceeding 4.8 million tons.
4.8 million tons/year
Design capacity
10
Operational bases
Eastroc Beverage has established a national sales channel with many outlets, wide coverage and strong penetration.
At present, there are 3000 distributors nationwide, covering 33 provincial administrative regions, 333 prefectural administrative regions, and the prefectural cities coverage reaches 100%. The active terminal outlets exceed 4.3 million all over the country, and we are actively developing overseas markets.
3000
Distributors
4.3million
Terminal outlets
Eastroc Beverage is the first enterprise to build omnichannel digital high-speed link by one item with one code, five-yard association technology, which makes us create an industry-leading digital marketing system, and continue to energize enterprise in operation and fine management.
At present, we have accumulated 250 million non-repetitive code scanning users.