In 2017, Eastroc Beverage and the Han Hong Love Charity Foundation cooperated in raising the level of rural medical care, supported the "100 people medical" large-scale volunteer medical public welfare action for many years, donated Sight Rehabilitating Center, ambulances and other supplies. The Sight Rehabilitating Center provides advanced medical equipment to the local area and trains professional ophthalmologists, leaving behind a "permanent sight restoration team". Ambulances are distributed to the community-level township and town health centers to offering services like patient transport and medical outreach to local residents. In 2023, Eastroc Beverage entered into a new decade-long strategic philanthropic partnership with the Han Hong Love Charity Foundation.

At present, Eastroc Beverage has donated 10 emergency rooms, 11 Sight Rehabilitating Centers, and 90 ambulances to Ningxia, Yunnan, Shaanxi, Heilongjiang, and Jilin, bringing care and relief to rural healthcare workers and the general population.